José Luis Salinas Gutiérrez is a Mexican entrepreneur and the current owner of Pollo Feliz, a well-known chain of chicken restaurants in Mexico. Pollo Feliz was originally co-founded by Arnoldo De La Rocha, who played a significant role in its expansion to over 1,500 locations across Mexico and the United States.

In addition to his involvement with Pollo Feliz, Salinas Gutiérrez has diversified his business interests into several other sectors. He is a significant player in the avocado production industry in Michoacán, where he manages extensive avocado orchards. His efforts have contributed to positioning Michoacán as a major avocado supplier, particularly to markets in the United States and Asia.

Salinas Gutiérrez also owns the gas station chain Siempre Gas, known for its commitment to honest business practices and supporting female employees. Furthermore, he has a history of engaging in various altruistic activities, supporting social causes, and providing aid to vulnerable groups in his native Michoacán and beyond.